In re Eureka Forbes Ltd. (CCPA Delhi)
Summary: The Central Consumer Protection Authority (CCPA), comprising Chief Commissioner Smt. Nidhi Khare and Commissioner Shri Anupam Mishra, passed an order dated 05.08.2026 concerning alleged misleading advertisements and unfair trade practices by Eureka Forbes Ltd. in relation to the sale and servicing of water purifiers. The proceedings arose after the CCPA took suo-motu cognizance of 508 grievances registered before the National Consumer Helpline between 1 April 2023 and 27 June 2024 concerning after-sales service of Eureka Forbes water purifiers. The grievances included delay in providing services, non-provision of after-sales services, charging for repairs or repairs not undertaken during warranty, defective products, recurrence of problems after repair, product delivery issues, damaged or lost products, overcharging and misleading advertisements. The aggregate grievance data referred to in the order contained 5,008 complaints.
The CCPA’s preliminary inquiry recorded concerns regarding annual maintenance plans, including alleged delays in availability of spare parts, expiry of AMC periods without replacement of essential components or filters, demands for payments despite AMC terms, repeated standardised responses promising service attendance within 24 hours without actual service, and advertisements concerning “Get Free Lifetime Re-installation and Uninstallation” and a “30 days money-back guarantee” with a “no-questions-asked” return policy.
