Section 37(1) Business Expenditure Allowed Following Consistent Earlier ITAT Rulings: ITAT Pune

Advertisement DCIT Vs Coca-Cola India Private Limited (ITAT Pune) The Revenue appealed against the order of the CIT(A) for AY 2017-18 challenging the deletion of disallowances relating to advertisement and sales promotion expenses, marketing support charges, service charges, depreciation on coolers, and transfer pricing adjustment on Advertisement, Marketing and Promotion (AMP) expenses, along with certain legal grounds. The Tribunal noted that the assessee submitted all substantive issues had already been decided in its favour by earlier ITAT orders covering AYs 1997-98 to 2016-17. The Dep...