TDS on Payment to Google Ireland Ltd. for banner advertisement?

TDS not deductible on Payment to Google Ireland Ltd. for banner advertisement The assessee in the present case is a company which is engaged in the business digital advertising and internet marketing. It utilises the internet search engine such as Google, Yahoo etc. to buy space in advertising on the internet on behalf of its clients. The search engine carries out its own programme whereby the assessee books certain words called “key words”. Whenever any person searches through the net for a specific “key word”, the advertisement of the assessee or its  client is displ...