ITAT deletes substantive & protective additions for AMP expenditure

Amadeus India Pvt Ltd Vs A.C.I.T (ITAT Delhi) FULL TEXT OF THE ORDER OF ITAT DELHI This appeal by the assessee is preferred against the order dated 29.10.2018 framed u/s 143(3) r.w.s 144C(13) of the Income tax Act, 1961 [hereinafter referred to as ‘The Act’ for short] pertaining to A.Y 2014-15. 2. The grievance of the assessee can be summarised as under: 1) The assessee is aggrieved by the transfer pricing adjustment on account of Advertisement, Marketing and Sales Promotion [AMP] expenses on: (i) Protective adjustment –  15,897,37,475/- (ii) Substantive adjustment – ...