The Reserve Bank of India (RBI) has launched a verified WhatsApp channel to enhance public awareness of financial information. This initiative expands the RBI’s ‘RBI Kehta Hai’ campaign, which already utilizes text messages, television, and digital ads. The WhatsApp channel aims to provide accessible and direct financial information to users across India, strengthening trust in the digital financial system. Users can access the channel by scanning a provided QR code. This move seeks to improve the reach and effectiveness of the RBI’s public awareness efforts.
Reserve Bank of India
Date : Apr 04, 2025
RBI Launches Verified WhatsApp Channel for Public Awareness
The Reserve Bank of India has been conducting public awareness campaigns across various mediums such as text messages, television and digital advertisements, under the ‘RBI Kehta Hai’ (RBI Says) initiative.
2. The RBI is now further expanding its outreach by adding WhatsApp as an additional means to deliver public awareness messages.
3. Through the verified ‘Reserve Bank of India’ account on WhatsApp, we aim to make important financial information more accessible to everyone, regardless of their geographical location. This initiative will ensure that vital information reaches people in a simple, direct, and effective manner, strengthening trust and resilience in our digital financial ecosystem.
To access the account, you can scan the QR code below.
(Puneet Pancholy)
Chief General Manager
Press Release: 2025-2026/43
