Notional cost adjustment while computing PLI set aside as no such adjustment made in earlier years

IQVIA Analytics Services Pvt. Ltd. Vs ITO (ITAT Bangalore) ITAT Bangalore held that notional cost on account of tangible/intangible and ESOP while computing PLI not justified since no such adjustment made by lower authorities in earlier years. Hence, adjustment directed to be deleted by applying principles of consistency. Facts- The assessee is an Indian company and engaged in the business of sales & marketing analytics and business consulting services to the pharmaceutical & healthcare industry. The assessee company has two subsidiaries namely Pharma ARC Inc (USA) and Pharma ARC Consu...