Coforge Limited, a prominent player in AI-native engineering services, has announced the launch of BridgeCX, a cutting-edge customer engagement solution. This innovative platform is built on Pega Customer Decision Hub and integrates Mastercard’s Dynamic Yield, aiming to revolutionise how enterprises engage with customers by providing hyper-personalised experiences at scale.
BridgeCX is designed to address the prevalent challenge faced by many enterprises in the digital economy, where vast amounts of customer data are collected but often remain underutilised. By creating a continuous intelligence loop, BridgeCX unifies data, decision-making, and experience delivery, enabling companies to transform fragmented personalisation efforts into intelligent, one-to-one customer interactions. The solution leverages Pega’s AI-powered decisioning platform to determine the next best action for every customer interaction, thereby simplifying engagement, accelerating processes, and enhancing customer lifetime value.
The integration of Pega’s decisioning capabilities with Mastercard’s Dynamic Yield personalisation engine allows enterprises to analyse customer intent and activate personalised experiences across digital touchpoints in real time. This unified engagement framework facilitates a shift from traditional, fragmented personalisation strategies to AI-driven, decision-led customer journeys. By turning omnichannel customer signals into real-time digital actions, BridgeCX enables organisations to deliver adaptive, hyper-personalised experiences across web, mobile, and other digital channels.
Coforge, a specialised Pega partner for over 18 years, brings extensive expertise to this endeavour, with a highly certified and experienced Pega practice. The company has over 115 Pega Lead System Architects and more than 2,000 certifications, offering a suite of AI-driven solution accelerators across various industries. Analysts suggest that the launch of BridgeCX positions Coforge to significantly impact the customer engagement landscape, as enterprises increasingly seek to modernise their strategies with integrated, intelligent solutions. This development is expected to enhance Coforge’s standing in the market, as businesses continue to prioritise real-time, personalised customer interactions.
