Aditya Birla Capital Limited (ABCL), a prominent player in India’s diversified financial services sector, has announced the inauguration of its 100th dedicated gold loan branch, marking its entry into the Mumbai market. The new branch, located in Santacruz, Mumbai, highlights the strategic importance of Maharashtra in the organised gold lending sector. The company also launched a second branch in Andheri, reinforcing its presence in the city and catering to the growing demand for formal credit solutions.
Maharashtra has emerged as a key market for gold loans, supported by a large customer base and a robust economic environment. According to the Gold Loan Landscape Report by TransUnion CIBIL, the state witnessed a 40% year-on-year increase in gold loan origination volumes in 2025, accounting for 5.8% of the nation’s total gold loan originations. This growth underscores the potential for financial services providers like Aditya Birla Capital to expand their footprint in the region.
Aditya Birla Capital’s foray into the gold loan business began in August 2026, with plans to establish 200-300 dedicated branches by March 2027 and over 1,000 branches nationwide within three years. The rapid establishment of 100 branches within three months signifies the company’s commitment to building a significant presence in the organised gold lending market. As of September 30, 2026, the gold loan business reported assets under management (AUM) of ₹200 crore.
The branches were inaugurated by Ms. Vishakha Mulye, Managing Director & CEO of Aditya Birla Capital Limited, and Mr. Rakesh Singh, Executive Director and CEO of the NBFC division. Ms. Mulye emphasised the importance of this milestone, stating that it reflects the company’s execution capabilities and the trust customers place in the Aditya Birla brand. Mr. Singh highlighted Mumbai’s significance as a diverse market with evolving financial needs, noting that the gold loan business is designed to offer a simple, secure, and convenient borrowing experience.
Aditya Birla Capital’s NBFC business, a key growth engine, ranks among India’s top five AAA-rated diversified NBFCs. In Q2 FY27, the NBFC’s assets under management grew by 26% year-on-year to ₹1,76,557 crore, with disbursements increasing by 12% year-on-year and profit before tax rising by 41% year-on-year. The company’s expansion into the gold loan market is seen as a strategic move to enhance its lending portfolio and meet the growing demand for formal credit solutions in India.
