Exclusive arrangement in a vertical chain is not an anathema under competition law: CCI

Muralya Dairy Products (P) Ltd. Vs. Kerala Co-operative Milk Marketing Federation Ltd. and Another (Competition Commission of India) CCI observes that certain restrictions which are placed on exclusive outlets/dealers by the manufacturers may not always be termed as anti-competitive. An exclusive arrangement in a vertical chain is not an anathema under competition law, when supported by circumstances warranting such exclusivity when looked at objectively. Contention of the Complainant It has been alleged that the Opposite Parties, while supplying milk to retailers/agents, have unilaterally pr...