English Oven Fined ₹1 Lakh as CCPA Finds ‘100% Atta Bread’ Claim Misleading

In re Bectors Food Specialities Ltd. (CCPA Delhi) CCPA Holds ‘100% Atta Bread’ Claim Misleading Because Product Contained Only 87% Wheat Flour; ‘100% Whole Wheat Bread’ Advertisement Found Misleading Due to Product Composition, Says CCPA; CCPA Directs Withdrawal of ‘100% Atta Bread’ Advertisements for Misleading Consumers; ‘100%’ Food Label Claim Rejected Because Bread Was Not Entirely Whole Wheat, Rules CCPA; CCPA Says ‘100% Whole Wheat’ Claim Cannot Be Used Merely Because Bread Meets Minimum FSSAI Standards; CCPA Penalises Bread Maker for ‘100% Atta’ Claims Because P...