Principal Commissioner Vs Cinema Ventures Pvt. Ltd. (Competition Commission of India)
The Principal Commissioner Vs Cinema Ventures Pvt. Ltd. case, adjudicated by the Competition Commission of India (CCI), revolves around allegations of profiteering by Cinema Ventures Pvt. Ltd. in the wake of a GST rate reduction. The investigation, initiated by the Director-General of Anti-Profiteering (DGAP), uncovered practices that potentially violated the provisions of Section 171 of the Central Goods & Service Tax (CGST) Act, 2017.
Background and Investigation
On June 28, 2019, the Standing Committee on Anti-profiteering referred a case to the DGAP following a complaint by an applicant who alleged that Cinema Ventures Pvt. Ltd. failed to pass on the benefit of a GST rate reduction on movie admission tickets. The GST rate had been reduced from 28% to 18% for tickets priced above Rs. 100, effective January 1, 2019, as per Notification No. 27/2018-Central Tax (Rate) dated December 31, 2018.
The applicant provided ticket copies from December 31, 2018, and January 25, 2019, showing the ticket price trend. The DGAP initiated an investigation to determine if Cinema Ventures Pvt. Ltd. had passed on the GST rate reduction benefits to consumers.
Key Issues and Findings
The investigation focused on two primary issues:
1. Confirmation of the GST rate reduction from 28% to 18% for tickets priced above Rs. 100, effective January 1, 2019.
2. Whether Cinema Ventures Pvt. Ltd. passed on the GST rate reduction benefit to consumers in compliance with Section 171 of the CGST Act, 2017.
The DGAP’s investigation revealed that Cinema Ventures Pvt. Ltd. had a single ticket category, ‘Platinum’. The investigation period covered January 1, 2019, to June 30, 2019. The average base price of tickets sold before and after the GST rate reduction was compared. The DGAP found that the company had not commensurately reduced the selling price of tickets post-GST rate reduction, resulting in profiteering. The investigation determined that Cinema Ventures Pvt. Ltd. profiteered by Rs. 11.73 per ticket, amounting to a total profiteering of Rs. 13,99,061 during the investigation period.






