Vodafone Idea Ltd. Vs ACIT (ITAT Mumbai)
Vodafone Idea Gets Relief on ₹65.02 Crore AMP Transfer Pricing Adjustment; No TDS on Automated Roaming Charges and Prepaid Distributor Discounts; Vodafone Idea Allowed Depreciation on ₹269.64 Crore 3G Spectrum Rights; AMP Expenses Alone Do Not Establish International Transaction: ITAT Mumbai.
Summary: The Mumbai “F” Bench of the Income Tax Appellate Tribunal, comprising Judicial Member Rahul Chaudhary and Accountant Member Bijyananda Pruseth, considered cross-appeals in Vodafone Idea Ltd. (formerly Vodafone Mobile Services Ltd.) v. ACIT for Assessment Year 2011–12. The appeals arose from the final assessment order dated 29 December 2015, passed pursuant to the Dispute Resolution Panel’s directions dated 16 November 2015. The assessee, engaged in cellular mobile telecommunication services, disputed transfer pricing adjustments and various corporate tax disallowances. The Tribunal examined the issues in light of earlier decisions involving Vodafone group companies and judicial precedents governing transfer pricing, telecom expenditure and business deductions.
The Tribunal deleted the ₹19,23,60,373 transfer pricing adjustment relating to royalty payments for using the Vodafone and Essar trademarks and trade names. The assessee had paid royalty to Vodafone Ireland Marketing Ltd. and Rising Groups Ltd. and supported its benchmarking through comparable third-party arrangements. The Transfer Pricing Officer, however, adopted a related-party agreement for determining the arm’s length price under the Comparable Uncontrolled Price method. Following the decision in the assessee’s own case for AY 2012–13 and related Vodafone group cases, the Tribunal held that a controlled transaction could not serve as an uncontrolled comparable. Since the Revenue could not distinguish the earlier decisions on facts, the adjustment was directed to be deleted.
The Tribunal also deleted the ₹65,02,00,000 adjustment relating to Advertisement, Marketing and Promotion (AMP) expenditure. The Revenue had alleged that the assessee incurred excessive expenditure to promote trademarks owned by foreign associated enterprises and applied the Bright Line Test to determine the proposed adjustment. The Tribunal observed that the mere incurrence of substantial advertising or distribution expenditure did not establish a separate international transaction involving brand promotion. Following Maruti Suzuki India Ltd. v. CIT, CIT v. Whirlpool of India Ltd. and earlier Vodafone decisions, it held that the Revenue was required to establish an arrangement or understanding between the assessee and its associated enterprises. An incidental benefit to the foreign brand owner was insufficient to justify a transfer pricing adjustment.
On telecom licence fees and spectrum expenditure, the Tribunal considered the distinction between capital expenditure governed by Section 35ABB and depreciation on intangible assets under Section 32. Following the Supreme Court’s ruling in CIT v. Bharti Hexacom Ltd., it applied the statutory treatment of annual telecom licence fees and addressed the consequential amortisation claim. Separately, the Tribunal allowed the assessee’s claim relating to ₹2,69,63,67,768 of disallowed depreciation on the right to use 3G spectrum, following earlier decisions concerning similar spectrum rights. Regarding ₹66,33,988 of Asset Restoration Cost, the Tribunal restored the alternative claim for deduction under Section 37(1) to the Assessing Officer for verification.
The Tribunal granted relief on significant tax-deduction-at-source disputes. It deleted the ₹1,42,30,68,292 disallowance relating to roaming charges, considering the nature of automated telecom services and the applicability of Section 194J. It also deleted the ₹50,85,73,636 disallowance relating to discounts granted to prepaid distributors, applying the principles governing the distinction between trade discounts and commission under Section 194H. The Tribunal further allowed the claim relating to ₹8,97,85,000 paid to the Department of Telecommunications, accepting the distinction between compensatory payments arising from contractual obligations and penalties incurred for an offence or an act prohibited by law. These findings followed the judicial approach adopted in earlier Vodafone group matters.
Regarding ₹53,20,00,000 of network site rental expenditure, the Tribunal restored the matter to the Assessing Officer to examine whether the expenditure had crystallised during the relevant assessment year. It also considered the assessee’s deduction under Section 80-IA in relation to liabilities written back, interest income, cell-site-sharing revenue, export incentives and miscellaneous receipts. The Tribunal directed inclusion of eligible receipts in the deduction computation, while excluding ₹15,99,00,000 of export incentives. The Section 80-IA ground was partly allowed for statistical purposes. The Tribunal additionally directed verification of the assessee’s short tax-deducted-at-source credit and consequential computation of statutory interest under Sections 234B and 234C.
In the Revenue’s appeal, the Tribunal upheld the relief granted by the Dispute Resolution Panel on issues concerning Wireless Planning Commission royalty, advertisement expenditure, capital work-in-progress, subscriber-related fraud losses and commission expenditure. It relied on earlier decisions involving Vodafone group companies where the Revenue had failed to establish material factual or legal differences. The Tribunal also rejected the Revenue’s objections concerning the AMP adjustment. The order demonstrates that transfer pricing additions require legally acceptable comparables and evidence of an international transaction, while deductions must be examined according to the nature of the underlying expenditure and the applicable statutory provisions. The Revenue’s appeal was dismissed, and the assessee’s appeal was partly allowed, with certain issues requiring verification or recomputation. The order was pronounced on 11 May 2026.
Cases Discussed
- Vodafone Idea Ltd. v. ACIT — ITA No. 8361/Del/2019 (AY 2012–13)
- Vodafone Digilink Ltd. v. DCIT — ITA No. 1073/Del/2015
- DCIT v. Vodafone West Ltd. — ITA No. 1634/Ahd/2015
- Technimont ICB Pvt. Ltd. v. ACIT — (2012) 24 taxmann.com 28 (Mumbai Tribunal)
- Maruti Suzuki India Ltd. v. CIT — (2016) 381 ITR 117 (Delhi)
- CIT v. Whirlpool of India Ltd. — (2016) 381 ITR 154 (Delhi)
- CIT v. Bharti Hexacom Ltd. — (2023) 458 ITR 593 (Supreme Court)
- Bharti Cellular Ltd. v. ACIT — (2024) 160 taxmann.com 12 (Supreme Court)
- Vodafone Digilink Ltd. — (2025) 172 taxmann.com 368 (Delhi High Court)
- CIT v. Anjum M. H. Ghaswala — 252 ITR 1 (Supreme Court)



