AMP expense incurred exclusively for business is revenue expenditure: ITAT Delhi

Advertisement DCIT Vs Make My Trip India Pvt. Ltd. (ITAT Delhi) ITAT Delhi held that Advertisement, Marketing & Promotion expense [AMP expense] incurred by Make My Trip wholly and exclusively for the business is not capital in nature. Further, since AMP expense is not an international transaction, adjustment by TPO rightly deleted. Facts- Revenue has preferred the present appeal mainly contesting that CIT(A) has erred in rejecting the Transfer Pricing approach of the TPO on short charge by the assessee to its US AE. It is also contested that CIT(A) erred in rejecting the internal compa...