Delhi HC Restrains Google for Allowing Trademark as AdWords Keywords

Hindware Ltd. Vs Grohe India Pvt Ltd & Ors. (Delhi High Court) The Delhi High Court decided two connected trademark infringement suits filed by Hindware Limited concerning the unauthorized use of its registered trademark “HINDWARE” as a keyword under Google’s AdWords advertising programme. The plaintiff alleged that competing sanitaryware companies had purchased the trademark as advertising keywords, resulting in their sponsored links appearing when internet users searched for “HINDWARE” and related search terms. During the proceedings, the disputes with the compe...