Considered to be price sensitive and cautious purchasers, Indians in tier-2 and tier-3 cities are nevertheless paying between Rs 5 and Rs 20 to send virtual kisses and hugs over their mobile phones, claims Singapore-based applications developer mig33.
mig-33, which offers a social entertainment platform for mobile phones, claims to have registered 100 per cent growth in India last year and most of this growth came from tier-2 and tier-3 cities of the country.
“Our focus is on users of tier-2 and tier-3 cities, because entertainment options for people in these cities is less compared to that available in metros,” said Mohit Gundecha, the Director of Business Development and Head of India Operations for mig33.
The company saw Indians, both resident and non-resident, exchange 2.6 lakh virtual gifts during the Diwali season.
“The price of gifts was between Rs 5 to Rs 100.