Hero MotoCorp, a leading global two-wheeler manufacturer, marked a significant milestone by celebrating 25 consecutive years of global leadership at the EICMA 2026 in Milan. The company unveiled its next-generation premium motorcycle portfolio, including the flagship adventure motorcycle Xpulse 450 and the Harley-Davidson X350T. Additionally, Hero MotoCorp introduced Novus Labs, its dedicated innovation hub for future mobility, and announced the commencement of VIDA’s operations in Europe.
The unveiling at EICMA 2026 reflects Hero MotoCorp’s ambition to expand its global portfolio and shape the future of mobility through innovation and engineering excellence. The Xpulse 450, developed with inputs from the Hero MotoSports Team Rally, boasts a powerful 421 cc liquid-cooled engine, advanced technology integration, and adjustable suspension for both road and off-road riding. Meanwhile, the Harley-Davidson X350T, designed primarily for the Indian market, combines a flat-track-inspired design with contemporary technology and handling features.
In addition to the new motorcycles, Hero MotoCorp’s electric mobility brand, VIDA, has officially begun operations in Europe. Supported by strategic partner Elektrorider, VIDA’s direct-to-consumer sales model will roll out across ten European countries, offering models such as the VIDA DIRT.E K3 and VIDA VX2. The VIDA VX2, designed for urban commuting, features a 140 km range in eco mode and a top speed of 90 km/h, while the VIDA DIRT.E K3 is an adaptive electric off-roader aimed at young riders.
Hero MotoCorp also introduced Novus Labs, a future-mobility innovation hub that focuses on exploring unmet mobility opportunities and executing them as working prototypes. Novus Labs presented its NEX range, including the NEX 1 and NEX 2 prototypes, showcasing the company’s commitment to transforming emerging ideas into future-ready mobility solutions.
Analysts note that Hero MotoCorp’s strategic focus on innovation and expansion into electric mobility aligns with global trends towards sustainable transportation. The company’s efforts to integrate advanced technologies and expand its presence in international markets could strengthen its position as a leader in the evolving mobility landscape.
