HC explains when Trademark registration of shape of a product can be granted

Knitpro International Vs Examiner of Trade Marks (Delhi High Court)

Settled legal position is that in order for a shape trademark to be registered, it has to be shown that the said shape is not the generic shape of the product. It has to be a distinctive shape that associates the mark with the source by itself without anything further like a name or logo appended on it. The shape must have lost its inherent or generic meaning and ought to have acquired a secondary connotation. The standard of distinctiveness required to be a

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