ADIF vs Google: CCI Probes AdTech Dominance Allegations

Alliance of Digital India Foundation Vs Alphabet Inc. (Competition Commission of India) Competition Commission of India (CCI) has directed its investigative arm, the Director General (DG), to launch a probe into allegations that Google abused its dominant position in the online display advertising technology market. The order came in response to a complaint filed by the Alliance of Digital India Foundation (ADIF), which represents Indian startups and app developers. In its order dated July 31, 2025, the CCI decided to club ADIF’s complaint with a similar, ongoing investigation against Go...