SEBI issued Circular No. HO/ (79)2026-MIRSD-PODMMC dated 26-02-2026 regulating securities market-related content posted on social media platforms (SMPs), effective for content uploaded on or after May 01, 2026. The objective is to clearly distinguish between content shared by SEBI-registered/regulated entities and their agents versus unregistered persons, while strengthening conduct standards, enhancing transparency, protecting investors, and ensuring ease of investment. The circular applies to intermediaries registered under Section 12 of the SEBI Act, 1992, Asset Management Companies (AMCs) of mutual funds, Investment Managers of AIFs and Infrastructure Investment Trusts, and Managers of Real Estate Investment Trusts, as defined under Regulation 16A of SEBI (Intermediaries) Regulations, 2008. Regulated entities and their agents must disclose their registered name and registration number on the homepage of their social media handle and at the beginning of each video or content. Specific disclosure formats apply for single or multiple registrations and for agents, including weblinks where applicable.
I. The purpose of this is to make the difference in the content posted by registered/regulated and their agents OR unregistered persons & to;
- Strengthen the conduct of registered entities; increase the transparency, for investor protection, ensuring ease of investment.
- It is given in the circular that :
*following are the person regulated by the board ( or registered with SEBI) as given in Explanation 1 of Reg.16A of SEBI Intermediaries Regulation, 2008;
| 1. Person registered with SEBI as per section 12 of SEBI Act 1992
(in simple terms-intermediaries having registration certification issued by the SEBI) |
2. AMC of Mutual Fund | 3. Investment Manager of AIF
or Infrastructure Investement Trust |
4. Manager of real estate investment trust |
II. content which is related to securities market, uploaded on SMP sincludes content/videos blished/broadcasted/uploaded/posted on any SMP (whether in closed groups or publicly available groups) like YouTube, Instagram, Facebook, WhatsApp, X, Linked In, Threads, Telegram, Reddit etc
- the person regulated by the board/SEBI has same meaning as provided in Chapter IIIA-Explanation1 of Reg.16A of SEBI Intermediaries Regulations, 2008
- With respect to uploading/posting content on SMPs regulated entities and their agents shall ensure compliance with the following:
| Regulated Entities and Their Agents, | |||
Shall disclose the registered name & registration number–
|
|||
| 1. | 2. | 3. | 4. |
| In case of Regulated Entities having single registration | In case of Regulated Entities having multiple registrations | In case of Agents of Regulated Entities having single registration | In case of Agents of Regulated Entities having single registrations |
| – on home page near the name of the social media handle
– in the beginning of each video/shorts/content etc. |
– on home page of handle (a weblink for SEBI registered intermediaries, their names and registration number)
– in the beginning of each video/shorts/content |
– on home page of handle (name and registration number of principal entity, then agents own registered name and number
– In the beginning (same as above) |
– on home page of handle
(a weblink for website of agent with SEBI registered name and number of principal entities and then agents own name and registration number) – In the beginning (principal entities registered name and registration number & agents own registered name and registration number) |
References:
- SEBI Act, 1992
- SEBI (Intermediaries) Regulation, 2008
Note: Readers are advised to refer the original circular available at SEBI Website, before making any decision!
Author Bio
