YOU WANT TO ADVERTISE YOUR PRODUCTS, THE LEGAL IMPLICATION YOU SHOULD BEAR IN MIND UNDER CONSUMER PROTECTION ACT, 2019.
A. What is Advertisement?
‘advertisement’ means any audio or visual publicity, representation, endorsement or pronouncement made by means of light, sound, smoke, gas, print, electronic media, internet or website and includes any notice, circular, label, wrapper, invoice or such other documents;
“Its any pronouncement by means of light, sound, smoke, gas, print, electronic media, internet or website and includes ….”
[The dictionary meaning “A person or thing regarded as a means of recommending something.”]
B) When you recommend something for some commercial purpose if your recommendation are false its triggers CPA and under the definition of :-
“Misleading advertisement” in relation to any product or service, means an advertisement, which—
[i.e any false description , false guarantee to mislead consumer and false representation express or implied ]
C) When you enter into Contract with Consumer which is unfair in such a manner which affects right of the Consumer?
Unfair Contracts includes: ((emphasis Added)
D. When you sale or supply goods using deceptive practice, you have triggered your trade as “unfair trade practice”
Unfair trade practice includes making false statement, false representation, misleading nature of use of goods and services, false warranty and guarantee, false pricing, false facts , false bargain price , false quantity, false offerings of gifts , prizes , false standards , hoarding or destruction of goods its an intention to raise price, refusing to take back the goods etc , wrong disclosure of personal information.
In such a case of violation of Rights or unfair trade practice or false or misleading advertisement, the affected Consumer may write or in electronic mode, to District Collector or the commissioner of regional office or Central authority.
Your act can be investigated/ Inquiry by the Central authority, through its Investigation Wing