Advertising payments on Google Ads attract 2% TDS under Section 194C of the Income Tax Act. Businesses must deposit the tax separately and can recover the amount as ad credits after submitting Form 16A.
Amazon sellers can claim reimbursement of TDS deducted on advertising and MCF fees by submitting Form 16A. Proper filing and documentation ensure recovery of deducted tax.
Step-by-step guide for advertisers to reclaim TDS as Meta Ad Credits, ensuring compliance and reducing ad costs.
