Before dwelling into the valuation perspective of intangibles, let us understand its meaning first. In simple terms, an ‘intangible asset’ is something that cannot be touched or seen, for example patents, copyrights, brands and franchises etc. Moreover, other invisible assets like services of key and competent managerial persons, skilled and trained work force and technological competence of an enterprise can also be classified under the intangible assets of an entity. In this article our discussion will be confined to franchises and brand licence agreements.
