Marico Limited, a prominent player in India’s FMCG sector, has announced a refreshed identity for its flagship corporate social responsibility (CSR) initiative focused on education. The initiative, formerly known as Nihar Shanti Paathshala Funwala, has been rebranded as Nihar Shanti Mazbooti Ki Paathshala. This change coincides with the upcoming Children’s Day celebrations, underscoring Marico’s commitment to enhancing educational outcomes for children from underserved communities.
The rebranding aligns with Nihar Shanti’s broader mission of empowering women to make impactful decisions that benefit their families and foster a brighter future. Over the years, the programme has made significant strides in improving foundational learning and educational outcomes. It has trained over 1.26 lakh teachers and positively impacted approximately 12.69 lakh students through various interventions. In the fiscal year 2025-26 alone, the initiative reached over 3,500 children aged 3 to 6, 260 Anganwadi workers and helpers, and more than 1,500 parents.
Amit Bhasin, Chief Legal Officer & Group Counsel and Secretary of the CSR Committee at Marico Limited, highlighted the transformative power of education in strengthening not only a child’s future but also uplifting families and communities. He emphasised the programme’s alignment with the National Education Policy’s vision, focusing on Foundational Literacy and Numeracy (FLN) to equip children with essential skills and confidence. The renewed identity aims to move beyond creating moments of fun to fostering meaningful, long-term impact, reinforcing the belief that strong educational foundations are crucial for building stronger futures.
The initiative’s evolution reflects the conviction that quality education is among the most significant decisions an individual, family, or society can make. By supporting children’s learning and development, Nihar Shanti Mazbooti Ki Paathshala seeks to build the confidence and capabilities necessary for a stronger future for India. This transition unifies the brand and its CSR platform under the guiding principle: “Mazboot Faislon Se Banta Hai Mazboot Bhavishya,” celebrating women who make strong decisions and supporting education that empowers children.
As Marico Limited continues to advance its educational efforts, the renewed identity of Nihar Shanti Mazbooti Ki Paathshala underscores the role of strong decisions in shaping a better tomorrow. The initiative remains a testament to Marico’s dedication to creating lasting social impact through education.
