SBI Card, India’s leading credit card issuer, in collaboration with Eternal Limited, has announced the launch of the co-branded ‘Eternal SBI Card’. This new credit card is designed to cater to the diverse needs of customers associated with Eternal and its affiliates, offering a range of benefits and discounts across various platforms. The card will be available for early access starting 22 October 2026, through the Zomato, Blinkit, and District apps.
The Eternal SBI Card offers a 10% instant discount for purchases made on Zomato, District, and Blinkit, specifically for electronics and beauty products. Additionally, cardholders can enjoy a 5% discount on other categories on Blinkit, with certain exclusions. The card also provides a 5% cashback on transactions with partners such as Uber, ixigo, Urban Company, and Apollo 24/7, with a monthly cap of ₹1,000. Furthermore, cardholders receive a 6-month complimentary Zomato Gold membership upon payment of the ₹499 joining fee, and a waiver of the annual fee upon achieving annual spends of ₹2,00,000.
Salila Pande, Managing Director & CEO of SBI Card, stated that the launch of the Eternal SBI Card underscores the company’s commitment to providing customised products that offer maximum value and enhanced customer experience. Akshant Goyal, CFO of Eternal, highlighted the card’s potential to enhance value around high-frequency transactions, integrating everyday spends within the Eternal ecosystem and beyond.
The card is available on both Mastercard and RuPay networks, allowing customers to apply through a fully digital onboarding process via the Zomato, Blinkit, or District apps. With its extensive benefits, the Eternal SBI Card is poised to strengthen SBI Card’s retail co-brand credit card portfolio while offering customers a seamless and rewarding experience. Analysts note that this strategic alliance between SBI Card and Eternal could potentially drive increased customer engagement and loyalty, further solidifying their positions in the competitive credit card market.
