Deferring Release of a movie to Avoid Clash with other movie Not an Anti-Competitive Practice: CIC

Shri Kshitiz Arya Vs Viacom18 Media Pvt. Ltd (Competition Commission of India) It is observed that the releasing of a movie is a strategic and tactical business decision taken by the producers. The makers of a film have to consider a lot of factors before releasing the movies for distribution such as market targeting, branding of the movie, distribution expenditure, revenue sharing with the distributors and competition with other movies, among others. A major concern for the producer of a movie is to get the maximum number of screens for release of a movie as the same is directly proportional ...