New Delhi, October 24, 2026: Maruti Suzuki India Limited has unveiled the VICTORIS AURUM Edition, commemorating the first anniversary of its VICTORIS SUV, which has achieved unprecedented success in the Indian automotive market. The VICTORIS, designed for tech-savvy and ambitious consumers, has set a new benchmark by becoming the fastest-selling passenger vehicle in India, surpassing both 1 lakh and 1.5 lakh sales milestones within its inaugural year. This impressive feat has been certified by JATO Dynamics Limited, further solidifying its status as a market leader.
The VICTORIS AURUM Edition, named after the Latin word for gold, symbolises the golden success of the model’s first year. The new edition features a strong hybrid technology, enhancing its appeal to young, dynamic customers who are early adopters of innovative technology. Priced at INR 22,990, the AURUM Edition incorporates unique styling elements, including copper-coloured inserts on the skid plates and wheel arches, along with a range of chrome accessories that elevate its aesthetic appeal. These enhancements are designed to capture attention and make the vehicle stand out during the festive season.
Maruti Suzuki has also announced a collaboration with Bollywood star Shahid Kapoor, who will be the face of the VICTORIS AURUM Edition. This partnership aligns with the vehicle’s contemporary and premium lifestyle image, as Kapoor is known for his dynamic and versatile persona, resonating with the brand’s target demographic of young, uncompromising individuals.
The VICTORIS’ remarkable success has not gone unnoticed, earning it multiple accolades, including the prestigious Indian Car of the Year Award (ICOTY) 2026 and several other awards from renowned automotive publications. These achievements underscore the vehicle’s popularity and the strong market positioning of Maruti Suzuki in the competitive Indian automotive landscape. Analysts note that the introduction of the AURUM Edition is likely to further strengthen Maruti Suzuki’s foothold in the market, appealing to consumers seeking a blend of style, technology, and performance.
