Introduction: In the dynamic landscape of emerging markets, startups are increasingly recognizing the intrinsic value and untapped potential embedded in Environmental, Social, and Governance (ESG) principles. Far from being viewed merely as a regulatory compliance or a philanthropic endeavour, ESG integration in startups is emerging as a strategic opportunity, a pathway to sustainable growth, and a means to address the evolving expectations of stakeholders. In this era of heightened global consciousness, startups are navigating the uncharted territories of ESG not just as a responsibility but as an avenue to innovate, differentiate themselves, and contribute meaningfully to societal and environmental well-being. This paradigm shift signifies a departure from conventional business models, as startups leverage ESG as a compass for responsible decision-making, resilience against uncertainties, and a holistic approach to value creation. This comprehensive integration is not just an ethical imperative but a strategic imperative, positioning startups as conscientious contributors to the emerging narrative of responsible and sustainable entrepreneurship.
Page Contents
Environmental Stewardship:
Startups in India are leveraging innovation to address environmental challenges. For instance, Carbon Clean Solutions[1], a startup based in Chennai, has developed breakthrough technologies for carbon capture, aiding industries in reducing their carbon footprint. By providing scalable and cost-effective solutions, such startups contribute to environmental sustainability while supporting industrial growth.
Social Impact Initiatives:
Startups are increasingly recognizing the importance of social impact in their operations. Karkinos[2], a leading Healthtech startup in India, has embraced a unique approach to fight cancer which remains one of the major challenges. The managed healthcare platform has built a comprehensive network of oncologists, medical experts, healthcare providers and skilled researchers, connecting patients with the nearest cancer care providers so that the former need not travel long distances for treatment. This commitment reflects a growing trend among startups to integrate social responsibility into their business models, contributing to community development.
Inclusive Business Models:
Emerging markets often grapple with issues of inclusivity. Startups like Maithri Aquatech[3], which focuses on utilizing atmospheric water generation principles to produce pure and drinkable water from air without depending on groundwater or surface water sources, exemplify the integration of inclusive business models. By leveraging technology for social good, these startups contribute to social inclusion and bridge gaps in accessibility.
Indian startups such as Ubreathe Life[4] a bio tech startup that develops plant-based air purifiers that combine natural air purifying capabilities with modern tech. This commitment enhances trust among stakeholders and aligns with the broader principles of ESG.
Sustainable Agriculture and Food Security:
With agriculture being a cornerstone of many emerging markets, startups are actively contributing to sustainable farming practices. MeraPashu 360[5], a dairytech platform in India, built an app for dairy farmers to buy and sell cattle online, besides ensuring animal nutrition, veterinary services, and health advisory to keep the bovine population healthy thereby optimizing the fresh produce, reducing wastage, and promoting sustainable agriculture.
Renewable Energy Solutions:
Startups in emerging markets are playing a crucial role in advancing renewable energy solutions. GPS Renewables[6], based in India, focuses on biomethanation technology to solve the organic waste management challenge, accelerate the substitution of fossil fuel with bioenergy and mitigate climate change thereby contributing to both environmental conservation and energy access.
The Global Scenes
Coopérative Sahel Vert: Clean energy and organic fertiliser through biodigesters in Burkina Faso[7]
Coopérative Sahel Vert is at the forefront of advocating sustainable solutions in rural areas through the establishment and maintenance of biodigesters. These innovative structures facilitate the generation and utilization of clean biogas and organic fertilizers, representing a holistic approach to environmental stewardship. Beyond their ecological benefits, these biodigesters play a pivotal role in empowering local communities economically. The surplus agricultural produce and organic fertilizers produced find a market, providing an additional income stream for the communities involved. Cooperative Sahel Vert’s initiatives not only contribute to a greener environment but also foster socio-economic development in the rural landscape.
TECO²: Affordable, durable school benches from plastic waste in Burkina Faso[8]
TECO² pioneers a transformative initiative by introducing school benches crafted from recycled plastic and locally sourced waste materials. This innovative approach not only addresses the critical issue of deforestation but also actively combats environmental pollution. By repurposing discarded materials into durable and sustainable benches, TECO² not only contributes to the preservation of vital ecosystems but also offers a tangible solution to the global challenge of plastic waste. This thoughtful initiative underscores TECO²’s commitment to environmental conservation while simultaneously promoting responsible and eco-friendly practices within local communities.
Startups are spearheading a significant shift in the business narrative, transcending the conventional pursuit of mere profitability to adopt a more holistic approach. These innovative ventures are increasingly committed to crafting products that align with Environmental, Social, and Governance goals, thereby contributing to a sustainable and responsible future. This paradigm extends beyond geographical boundaries, with startups worldwide recognizing the pivotal role they play in addressing societal challenges. The global startup ecosystem is undergoing a transformation where success is not solely defined by financial gains but also by the positive impact on the environment and society. This collective shift towards ESG-friendly products underscores a universal understanding among startups that their endeavours can be both profitable and purpose-driven, fostering a new era of conscientious entrepreneurship on a global scale.
Conclusion:
Startups in emerging markets across the globe are becoming instrumental forces in the global shift towards ESG integration. By weaving environmental, social, and governance considerations into the fabric of their operations, these startups are not only addressing local challenges but also contributing to the global discourse on sustainability. As these innovative ventures continue to flourish, they exemplify how the spirit of entrepreneurship can be a powerful catalyst for positive change, fostering a sustainable and inclusive future for emerging markets and the world at large. The integration of ESG principles is not merely a trend for startups; it is a testament to their commitment to creating value that extends beyond profits, resonating with the evolving expectations of investors, consumers, and the broader global community.
[1] https://www.carbonclean.com/
[2] https://inc42.com/buzz/meet-the-five-social-impact-tech-startups-from-9unicorns-dday-3-cohort/?login=1
[3]https://economictimes.indiatimes.com/small-biz/startups/features/maithri-aquatechs-water-generators-just-needs-air-to-produce-freshwater/articleshow/72485361.cms?from=mdr
[4] https://timesofindia.indiatimes.com/education/news/iit-ropars-startup-company-introduces-worlds-first-plant-based-smart-air-purifier-ubreathe-life/articleshow/85833943.cms
[5] https://inc42.com/buzz/meet-the-five-social-impact-tech-startups-from-9unicorns-dday-3-cohort/?login=1
[6]https://www.orbenergy.com/#:~:text=IN%20BUSINESS%20SINCE%202006%2C%20WE,as%20well%20as%20residential%20customers
[7] https://www.unep.org/news-and-stories/story/fifteen-best-african-start-ups-receive-prestigious-switch-africa-green-seed
[8] https://www.unep.org/news-and-stories/story/fifteen-best-african-start-ups-receive-prestigious-switch-africa-green-seed
This article is written by Ms. Hasti Vora – Research Associate.
Author Bio
