Coca-Cola Has Market Share Of Approx 46% In U.S. With Market Cap. Of Over $270 Billions.
But How Coca-Cola Grained Immense Success Over These Years?
Answer Is The Secret Of Their Flavours And Mixtures They Use In Coca-Cola Which To This Date Has Been Confidential.
Coca-Cola Preserves It Secret Flavours Through NDA(Non Disclosure Agreement) And Makes NDA With Every Person Having Knowledge Of Their Secret Flavours.
But Exactly Is This NDA?
So Let Me Explain~
• It Is A Formal Agreement Entered Between Two Or More People To Preserve Some Confidential Information. Ex: Trade Secrets, Technology, Sales Plan, Marketing, Branding etc.
• It (NDA) Prevents~
- Confidential Information From Getting Leaked.
- Confidential Information From Getting Used By Other People.
- Confidential Information From Getting Misused.
• It Can Be Entered Between~
- Employer & Employees
- Partners
- Anyone Having Knowledge Of Confidential Information
• Some Points Which Should Be Included In Agreement~
- Name Of Parties
- Confidential Information (Super Important)
- Modes Of Sharing Information
- Penalty Clause (Super Important)
- Resolution Of Disputes
• Types of NDAs
- UNILATERAL(When Only Single Person Shares Information With Other Party).
ex: Mr. X May Be Sole Owner Of Parent And May Enter In Agreement With Other Person For Not Sharing Info. - BILATERAL(When 2 Parties Respectively Share Information).
ex: Mr.A And Mr.B Both May Together Be Working On Some Technology And Having Defined Roles. - Multilateral(When 3 Or More Parties Share Confidential Information Among Themselves)
Note: NDA Should Always Be Executed On Stamp Paper Other Wise It Will Get Hard To Prove And Court Will Give Tarikh Pe Tarikh Mad Tarikh Pe Tarikh(Being a civil suit).
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