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  1. In the Media Industry, several payments are to be made to overseas entities Eg.Google, MSN etc. I would like to know the TDS implication u/s195 read together with 206AA where payment is to be made to such a Foreign entity which does not have any place of office in India but has rendered services in terms of either hosting advertisement material of an advertiser client on its website and where the foreign entity also does not have a PAN no.but produces a Tax Residency Certificate. Eg. MSN ( US Based) has rendered the service to a local Indian entity say Godrej Industries Ltd. by placing its Ads on its website through an Advertising Agency say WebIndia Ltd. of Godrej. And MSN bills WebIndia in USD and also states that it does not have a PAN no. But MSN has a Tax Residency Certificate and has appointed a collection agent locally in India say ABC Ltd.which has a PAN No. , to coordinate with the Agency and merely collect payments from the Agency on behalf of MSN. There is also a specific clause by MSN which states that , if TDS is applicable then the TDS Cert.must be issued in the name of MSN though the cheques are to be drawn in the name of ABC Ltd. So WebIndia issues Release instructions to MSN to release Godrej Ins. Ads on its ( MSN) website on certain dates. MSN bills WebIndia in USD and asks WebIndia to pay ABC Ltd. ( Collection agent in India of MSN). WebIndia then Raises a Bill on its client Godrej Inds.Ltd. in INR to recover the cost of the Release. Is WebIndia liable to deduct TDS ? If yes , then at what rate ? 20% ??. Also will there be a violation of FEMA by WebIndia for paying locally in INR when it should have remiited in USD had there been no Collection Agent appointed.? Thirdly, Is WebIndia liable to charge Service tax when it Bills Godrej Industries Ltd. for release of ads on MSN. ?

  2. dear sir,

    1)I wants to know the consequence of non qouting the pan no. at the time of purchase and sale of motor car.plz sir give rply from both point of view i.e.
    buyer and seller.

    2) what will be consequence if a trader who deals in motor car does not take pan no. of buyer at time of sale?

  3. Dear sir,
    What is the procedure for getting PAN for Non- Resident Company. (since we are paying the professional fee to the Non- Resident Company

  4. Till now I have been quoting my individual PAN number for TDS on bills issued for prorpietorship concern and credit reflects in my individual name. Now what should a deductor do. Should he quote my individual name or my proprietorship name as shown on the bill while depositing my TDS?

  5. In this case, deductee should submit photo copy of PAN Card with deductor and acknowledge the same. If PAN of deductee wrongly quoted by deductor, the deductor should penalised for that and not deductee.

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